İngilizce Pazarlamada Kullanılan Kelimeler

Marketing
1    brand    n. a particular make of product - to brand v. - branded adj.
2    consumer    n. the person who buys and uses a product or service - to consume v.
3    cost    v. [cost, costed, costed] to estimate the price of making a product - costing n.
4    develop    v. to create a new product or improve an existing one - product development n.
5    distribution    n. the delivering of products to end-users, inc. advertising, storing etc
6    end-user    n. the person, customer etc who is the ultimate (and so real) user of a product
7    image    n. the concept or perception of a firm or product held by the general public
8    label    n. small piece of paper, metal etc on a product giving information about it
9    launch    v. to introduce a new product, with publicity etc - product launch n.
10    mail order    n. the selling of goods by post - mail-order catalogue n.
11    market research    n. study of consumers’ needs & preferences, often for a particular product
12    packagingUK    n. the wrapping or container for a product
13    point of sale    n. the place where a product is actually sold to the public - point-of-sale adj.www.ekolhoca.gen.tr
14    product    n. something made to be sold; merchandise [includes services] - to produce v.
15    public relations    n. creation and maintenance of a good public image - public relations officer n.
16    registered    adj. registered or officially recorded as a trademark - ® abbr. - to register v.
17    sponsor    n. firm supporting an organisation in return for advertising space - also v.
18    S.W.O.T.    abbr. Strength, Weaknesses, Opportunities, Threats
19    total product    n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc
20    trademark    n. special symbol, design, word etc used to represent a product or firm - " abbr.